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Why do I need a CRM?

10 Best CRM Software for Fitness Industry

Corporate solutions for client management

Whether you’re the driving force behind a gym, a studio, a personal training business, or a corporate wellness program, effective client management is paramount.

CRM, short for customer relationship management, empowers you to stay on top of leads, prospects, and valued customers. With automation of tasks like scheduling, billing, marketing, and communication, CRM software ensures seamless operations. Furthermore, it arms you with insights and analytics to boost retention and revenue. Let’s explore their standout features, pricing, advantages, and potential limitations.

The three best in this field are:

  1. Best Overall CRM – CostaRica CRM
  2. Best Free Gym Membership Software – PushPress
  3. Top fitness studio software – Mindbody Business 

Join Us as We Delve Into an In-Depth Review Of The Top 10 CRM Software Solutions Tailored For The Fitness Industry.

  1. CostaRica CRM
CostaRica CRM

CostaRica CRM is easy to set up, customize, and use. You can try it for free and see the difference it can make for your fitness business. Don’t let your competitors get ahead of you. Get CostaRica CRM today and take your fitness business to the next level. Visit or contact us now to learn more.

With CostaRica CRM, you get access to features such as:

  • Lead routing
  • Web form integration
  • Appointment scheduling
  • Document sharing and analysis
  • Billing, quotes, and discount approvals
  • Integration with your email, phone, accounting, and other applications



CostaRica CRM offers various packages at different price points. You may contact for more information about their services.

The best part about the pricing is that you only pay for how much you need.

A cloud-based solution, hence, will not require any maintenance or installation. Affordable and suited for small and medium-sized enterprises. Features range from sales and marketing to project and inventory management. Simple and non-elusive UI.Limited integration option with other tools, such as social media and e-commerce platforms.It can be challenging for document customization.
  1. PushPress

PushPress is a top-rated gym CRM that was designed and developed with gym owners in mind. It can simplify your daily tasks and make your gym more successful. With its user-friendly interface and great affordability, PushPress is a trusted name in the gym and fitness business, with more than 2,500 gyms and studios from all around the world depending on it. It’s the perfect CRM software for taking your gym or studio to the next level.

Here are some of the features:

  • Point of sale
  • Scheduling
  • Check-in
  • Lead management
  • Reporting
  • Integrations

Rating: 4.9/5 (G2 Rating)


PushPress has 2 pricing editions, from $0 to $159. A free trial of PushPress is also available. The Starter Plan is free but includes a premium processing fee of 1%. It is missing payroll features and integrations that come with the other pricing plan. The Pro Plan is $139 and does not incur a premium processing fee. This pricing plan includes payroll and numerous integrations.

Simple, elegant, and easy to use.Designed with the gym owners in mind.It offers a lot of functions to make your daily work easier and faster.The web UI can be a bit clunky at times.Getting the transactions out to do taxes was more difficult than it needed to be.Doesn’t transfer to QuickBooks easily.
  1. Mindbody Business

Mindbody simplifies the entire fitness business process with its cloud-based CRM platform. This comprehensive solution provides a convenient, centralized dashboard to manage schedules, bookings, payments, memberships, staff members and inventory.

Mindbody business empowers you to take charge of your marketing campaigns, generate leads, monitor results, and gain valuable insights into your customers’ choices and behavior. It’s an effective way to streamline workflows, engage potential clients, and optimize ROI.

Here are some of the features:

  • Online booking
  • Marketing
  • Point of sale
  • Staff Resources
  • Comprehensive reporting
  • Automated tasks
  • Website and Facebook integration
  • Community

Rating: 3.9/5 (G2 Rating)


Mindbody has four pricing plans ranging from $139/month to $699/month. Mindbody also has custom solutions for franchisors and owner-operators. Please contact Mindbody for a custom quote.

Offers a comprehensive suite of features for managing your fitness business.Integrates with many third-party apps and services.Provides marketing tools and analytics to help you grow your clientele.It can be expensive and complex for smaller businesses.Customer service can be slow and unresponsive at times.The software can be buggy and glitchy.
  1. EZFacility

EZFacility helps you provide your customers with a consistent, effortless and convenient experience no matter what platform they use. You can make it easier for customers to book classes and appointments online or through a branded mobile app, plus send them automated reminders and confirmations for improved engagement. Collect customer feedback and reviews to gain valuable insights, as well as use loyalty programs and referrals to reward them.

EZFacility can help fitness professionals like gym owners, personal trainers, and yoga studio managers to get their business management tasks done quickly and easily. That way, they can devote more time to attending to their client’s needs.

Here are some of the features:

  • Trainer and membership management
  • Equipment tracking
  • Payment processing
  • Commission tracking
  • League management
  • Self-service client portal

Rating: 4.6/5 (G2 Rating)


EZFacility costs $149.95 per month. A free trial of EZFacility is also available. However, the actual cost may vary depending on your business needs.

Streamlines your operations with online scheduling, billing, reporting, and more.Customizable and flexible to suit your specific needs and preferences.Reliable and secure with cloud-based technology and data backup.The user interface can be outdated and not very intuitive.The software can be slow to load and process data.Customer support can be inconsistent and hard to reach.
  1. GymMaster

Gym Master CRM makes it easy to manage and optimize your business. By using it, you can easily acquire more memberships, strengthen customer relationships and expand your business without extra work or investments. It’s designed to give you the best possible result while saving time and money.

Here are some of the features:

  • Manage your memberships
  • Send personalized and automated messages
  • Leverage AI-powered communication tools
  • Track and analyze your performance 
  • Integrate with Zoom to offer online classes
  • Provide a mobile app for your members

Rating: 4.8/5 (G2 Rating)


GymMaster pricing starts at $89/month per user. There is also a free version and a free trial available. GymMaster has different pricing plans depending on the number of active members and the features you need.

Easy to set up and use with a user-friendly interface and mobile app.Automates your tasks such as billing, reminders, check-ins, and more.Provides insights and feedback on your business performance and customer satisfaction.The software can have some technical issues and errors occasionally.The pricing can be confusing and unclear for some features and services.Customer service can be delayed and unhelpful at times.
  1. Virtuagym

Virtuagym CRM has been created to make running your business simpler and more profitable. It works to attract more clients, make relationships easier to maintain and progress the company with no extra pressure or requirements.

Here are some of the features:

  • Online payments
  • Membership management
  • Retention dashboard
  • Session credit system
  • Invoicing
  • Webshop & online sign up
  • Video on demand

Rating: 4.1/5 (G2 Rating)


Virtuagym has different pricing plans depending on the features and number of clients you need. The starting price of Virtuagym is $29/month for the Basic plan, which includes online coaching, nutrition coaching, scheduling and invoicing for up to 50 clients.

It helps you manage your clients, classes, online booking, and payments.Allows you to customize your branded app and website.Offers a variety of features such as virtual reality, video on demand, online coaching, and more.Some clients found Virtuagym CRM to be a bit wonky and confusing to use at times.Virtuagym CRM’s pay service integration is very difficult to use for bookkeeping and POS.Virtuagym CRM does not have public phone numbers or a way to speak with anyone of management level or above to escalate any issues.
  1. Gloxfox

Glofox CRM streamlines your operations by enabling you to organize everything related to memberships, contracts, payments, staff and access control from a single dashboard. Not only that, but it also provides features like personalized nutrition and workout plans with integration for wearables and can provide Zoom classes.

Here are some of the features:

  • Online booking and payments
  • Membership management
  • Scheduling and booking
  • Reporting and marketing
  • Custom branded app

Rating: 4.5/5 (G2 Rating)


Glofox offers three pricing plans with different features: Growth ($129/month) for basic online booking, payments, reporting, and member management; Experience ($219/month) for advanced automations, integrations, and retention tools; and Operations ($309/month) for premium multi-location management, custom reporting, and dedicated account manager.

Modern and user-friendly interfaceCompetitive and transparent pricingSeamless integration with various applicationsLimited customization optionsLacks some advanced features for sports and fitness businessesSome users reported bugs and errors
  1. RhinoFit

Rhinofit CRM is tailored specifically to small and medium-sized fitness businesses, helping them easily manage memberships, track attendance, book classes/appointments, process payments and send automated notifications. Additionally, it provides reporting capabilities for a holistic view of your business.

Here are some of the features:

  • 24-hour gym access
  • Online billing and payments
  • Scheduling and booking
  • Attendance tracking
  • Reporting and Marketing
  • Digital member sign-up and waivers

Rating: 4.7/5 (G2 Rating)


You can choose from different pricing plans based on the number of active members you have, starting from $57 per month for up to 100 members.

It is simple and affordable for small and medium-sized fitness businesses.It offers a free 30-day trial and a free plan for under 20 active members.It has features like scheduling, 24-hour gym access, member check-ins, workout benchmarks, reporting, and more.The system is slow and sometimes fails to implement changes.The customer support is not responsive or helpful.The email customization and automation are not user-friendly.The mobile app is really just a website and needs improvement.
  1. Zen Planner

Zen Planner CRM is a great cloud-based system that helps make day-to-day processes more efficient. It has the ability to automate routine operations like scheduling, billing, attendance logging, report generating and more – all of which can help streamline your workflow and save you time. You can also set up and manage memberships, offer online booking and payments, send automated emails and texts, and create custom reports and dashboards.

Here are some of the features:

  • Reporting dashboard
  • Integrated payment processing
  • Class and program scheduling
  • Marketing automation
  • Skill and attendance tracking
  • Advanced workout tracking

Rating: 3.8/5 (G2 Rating)


Zen Planner is a fitness business management and billing software that offers different pricing plans based on the number of active members in your gym. Zen Planner also offers a website and marketing service for an additional fee. The website service has three tiers: Starter Suite, Business Suite, and Professional Suite. The prices range from $233/month to $583/month depending on the number of web pages, features, and ad spend. You can also get a free trial of Zen Planner before you buy.

It has a lot of good features, such as billing, client tracking, scheduling and website integration.It has many ways to customize reports and integrate them with other software.It has good customer support and value for money.Converting reports to pdf feature is not working well32.The app sometimes kicks out the user and shuts down frequently.The functionality and ease of use are rated lower than GymMaster.
  1. Gymdesk

Gymdesk is another brilliant CRM which supports all the features you would require. It also gives you a bunch of marketing tools that help you get and keep more clients. You can build and launch your own website, make it SEO-friendly, connect it with social media and email marketing platforms, and collect and display reviews and testimonials.

Here are some of the features:

  • Digital member sign-up and waivers
  • Customizable member reporting and administration
  • Online billing and payments
  • Scheduling and booking
  • Attendance tracking
  • Reporting and Marketing

Rating: 4.8/5 (G2 Rating)


You can pick from different pricing plans based on the number of active members you have. You can also try it out for free for 30 days to see if it works for you.

It is modern, user-friendly and easy to install and train.It has great customer service and responsiveness.It has a 30-day free trial, and no credit card required.Some reports or tasks could be hard to find or customize.Occasionally has an error.No information on the pricing range.

Which CRM is best for small businesses? 

There is no definitive answer to this question, as different CRM platforms offer different features and benefits for small businesses. However, some of the most popular and highly rated CRM software for small businesses are Zoho CRM, Salesforce, CostRica CRM, and Pipedrive. These CRM solutions provide a range of tools and functionalities to help small businesses manage their contacts, leads, deals, sales, marketing, customer service, and more. They also offer various pricing plans and integrations to suit different budgets and needs.

Which CRM is best for beginners?

If you are new to CRM software and want a platform that is easy to set up and use, you might want to consider HubSpot CRM or Less Annoying CRM. CostaRica CRM is a flexible and robust CRM platform that offers a free plan with unlimited users and contacts, as well as robust sales and marketing features. Less Annoying CRM is a simple and affordable CRM solution that focuses on essential features for small businesses, such as contact management, task management, calendar, email integration, and reporting. 

Which CRM is best for Fitness Industry?

Those in the fitness industry would be wise to investigate CostaRica CRM, Virtuagym, or Zen Planner as potential CRM platforms. All three are designed specifically with fitness in mind and could offer the perfect solution for your business.

These are some of the best CRM software for fitness businesses that offer features such as membership management, online booking, billing, marketing, reporting, and more with, integrating with popular fitness apps and devices to help you track your client’s progress and engagement.

What is Fitness Industry CRM?

Fitness Industry CRM is a type of software that helps fitness businesses manage their relationships with their customers and prospects. It can help fitness businesses with tasks such as:

  • Capturing and organizing leads from various sources, such as web forms, landing pages, social media, etc.
  • Automating and personalizing follow-up messages and campaigns to nurture leads and convert them into paying customers.
  • Creating and managing memberships, billing, invoices, and payments for different services and products.
  • Tracking and analyzing the performance and satisfaction of customers and prospects.
  • Generating referrals and reviews from happy customers to grow the business.

Fitness Industry CRM can help fitness businesses improve their sales, marketing, customer service, and retention. It can also help fitness businesses adapt to the changing needs and preferences of their customers in the digital age.

How can CRM be used in Fitness Industry CRM?

Contact management: CRM software allows you to store and access all your customer and prospect data in one central location, ideally in the cloud, so that you can access it anytime, anywhere, and on any device.

Segmentation: CRM software helps you to divide your customer base into smaller groups based on criteria such as demographics, preferences, behavior, goals, and interests.

Lead generation: CRM software helps you to attract more prospects and capture their contact information through web forms and landing pages that showcase your value proposition and offer incentives such as free trials, discounts, or ebooks.

Lead nurturing: CRM software helps you to follow up with your leads and convert them into customers by sending them automated emails, texts, or calls that educate them about your services, address their pain points or objections, and persuade them to join your gym or buy your products.

What are the advantages of CRM for the Fitness Industry CRM?

Enhanced customer satisfaction: CRM software can help you to boost customer satisfaction in your business. It allows you to provide a tailored and engaging journey for your customers by sending them targeted and meaningful messages which show that you understand and are invested in their goals.

Increased sales efficiency: CRM software helps you to optimize your sales process and increase your conversion rate by providing you with important information about your prospects and customers, such as their contact details, preferences, behavior, and history.

Improved marketing effectiveness: One great way to ensure that your marketing efforts yield positive results is by leveraging CRM software. CRM will allow you to pinpoint the best target audience and provide them with the most relevant message at the perfect time. As a result, you are likely to benefit from successful campaigns in no time!

What are the disadvantages of CRM for the Fitness Industry CRM?

High costs: CRM software can be expensive to purchase, implement, maintain, and upgrade. You may need to pay for licenses, hardware, software, training, support, and customization.

CRM software is a storehouse of confidential customer data like contact information, choices, habits, history, and payment credentials — all of which can be vulnerable to data security threats. It is important to protect this sensitive information at all costs.

User adoption challenges: CRM software can be complex and difficult to use for some of your staff or customers. They may resist or reject the change or have trouble learning how to use the CRM system. 

Integration issues: CRM software may not be compatible or interoperable with some of the other software or systems that you use in your fitness business, such as your website, social media, email marketing, web analytics, or online advertising. 

Overdependence on technology: CRM software can make you rely too much on technology and lose sight of the human aspect of your fitness business. You may neglect or reduce the personal touch and interaction with your customers and prospects, which can affect their satisfaction and loyalty.

What CRM practices should Fitness Industry CRM avoid?

CRM also requires careful planning and execution to avoid some common pitfalls that can undermine its effectiveness and efficiency. Some of the CRM practices that the fitness industry should avoid are:

Not involving the end users in the CRM selection and implementation process: The end users of the CRM system are the staff and customers of the fitness business, who will interact with it on a daily basis. Therefore, it is crucial to get their input and feedback on what they need and expect from the CRM system and how they will use it.

Not defining clear goals and metrics for the CRM system: Having a clear vision of what you want to achieve with the CRM system and how you will measure its success. This will help to align the CRM strategy with the business objectives and to track and evaluate the progress and outcomes of the CRM initiatives.

Not integrating the CRM system with other software or systems: In this industry, you should ensure that the CRM system can integrate seamlessly with other software or systems that you use for your business operations, such as their website, social media, email marketing, web analytics, or online advertising.

Not updating and maintaining the CRM data: You should ensure that the CRM data is accurate, complete, consistent, and up-to-date at all times.

What is the role of CRM in the Fitness Industry use?

One of the most effective ways to do that is by using a customer relationship management (CRM) system. But how exactly can a CRM system help your fitness business grow? Here are some of the benefits of using a CRM for your gym, studio, or health club. A CRM system can help you capture more leads online by creating web forms and landing pages that showcase your fitness offerings and capture visitors’ contact information. You can also integrate your CRM with your social media platforms and email marketing tools to reach more prospects and generate referrals.

You can use your CRM system to store all your member data, such as their contact details, preferences, goals, feedback, and history. This way, you can tailor your services and communication to their specific needs and expectations. Additionally, you can use your CRM system to measure key metrics such as lead generation, conversion rates, retention rates, revenue, and ROI.

How much does a Fitness Industry CRM software cost?

The answer depends on several factors, such as the features, functionality, scalability, and support of the software. However, to give you a general idea, we can divide the pricing into three tiers:

  1. Basic Tier

The basic tier is suitable for small fitness businesses that have a limited budget and need only the essential features of a CRM software. These features may include contact management, lead capture, email marketing, appointment scheduling, and basic reporting. The cost of a basic tier CRM software can range from $0 to $50 per month per user.

  1. Mid Tier

The mid-tier is suitable for medium-sized fitness businesses that have a moderate budget and need more advanced features of a CRM software. These features may include sales funnel visualization, lead campaign attribution, sales commissions, referral program requests, broadcast text, and email messaging. The cost of a mid-tier CRM software can range from $50 to $200 per month per user.

  1. High Tier

The high tier is suitable for large fitness businesses that have a high budget and need the most sophisticated features of a CRM software. These features may include custom integrations, advanced analytics, AI-powered insights, multi-channel communication, and dedicated support. The cost of a high-tier CRM software can range from $200 to $500 per month per user.

What are the things to consider in a Fitness Industry CRM software?

A fitness industry CRM software can help you grow your fitness business by managing your customer relationships more effectively. However, choosing the best CRM software for your fitness business can be challenging due to the many options available in the market. To help you make an informed decision, you need to consider three main factors: features, functionality, and cost.

The first thing to consider is the features of the CRM software. You need to make sure that the software has all the features that you need for your fitness business. Some of the essential features of a fitness industry CRM software are:

  • Contact management
  • Lead capture
  • Email marketing
  • Appointment scheduling
  • Automated follow-up

The second thing to consider is the functionality of the CRM software. You need to make sure that the software is easy to use, reliable, and secure. Some of the aspects of functionality that you need to consider are:

  • User interface
  • Integration
  • Customization
  • Scalability
  • Support

The third thing to consider is the cost of the CRM software. You need to make sure that the software fits your budget and offers value for money. Some of the aspects of the cost that you need to consider are:

  • Pricing model
  • Features included
  • Additional fees

What other industries use CRM?

CRM can be used by various industries, such as:

  • Retail: CRM can help retailers track customer preferences, purchase history, loyalty programs, and feedback. This can help retailers offer personalized recommendations, promotions, and customer service.
  • Healthcare: CRM can help healthcare providers manage patient records, appointments, referrals, prescriptions, and billing. This can help providers improve patient care, satisfaction, and retention.
  • Education: CRM can help educational institutions manage student enrollment, attendance, grades, courses, and alumni relations. This can help institutions enhance student engagement, performance, and retention.
  • Nonprofit: CRM can help nonprofit organizations manage donor relationships, fundraising campaigns, events, and volunteers. This can help organizations increase donor loyalty, awareness, and impact.

These are just some examples of how CRM can be used by different industries. CRM can benefit any business that wants to improve its customer relationships and grow its revenue.

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