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Corporate solutions for client management
Why do I need a CRM?

10 Best Social CRM Platforms

Corporate solutions for client management



Social media is more than just a place to share memes and selfies. It’s also a powerful channel to connect with your customers, prospects, and partners. But how do you manage all the conversations, data, and insights that come from social media? That’s where social CRM comes in. Social CRM, or social customer relationship management, is the integration of social media channels into your CRM platform. It allows you to monitor, engage, and analyze your social interactions, as well as enrich your customer profiles with social data.

Social CRM can help you improve your marketing, sales, and service strategies by providing you with a holistic view of your customer journey, preferences, and feedback. It can also help you increase your brand awareness, loyalty, and advocacy by building meaningful relationships with your audience. But with so many social CRM platforms out there, how do you choose the best one for your business? In this blog post, we’ll review 10 of the best social CRM platforms that can help you take your social media strategy to the next level.

Before we get into the list, here are our 3 picks which are best for their niche. 

  1. CostRica CRM – Best Overall CRM 
  2. Buffer – Best CRM Tool for Customer Engagement
  3. Hootsuite – Best CRM for Customer Communication 

Now, let’s take a dip in the pool, shall we?

  1. CostaRicaCRM (Best Overall CRM)

CostaRica CRM is a social CRM platform that helps businesses connect with their customers on social media. It’s like a Swiss army knife for social media marketing, with features that help you monitor mentions, generate leads, and manage customer relationships.

So if you’re looking for a social CRM platform that can help you take your social media marketing to the next level, CostaRica CRM is the way to go. It’s the perfect platform for businesses that want to build relationships with their customers and create a loyal following. It’s not just a tool for sending out social media posts and tracking metrics. It’s a tool for engaging with customers and creating meaningful connections.

Here are some of the features:

  • Compliance with regulations 
  • Integration with payment gateways and accounting systems
  • Customization of workflows and fields according to your business model
  • Lead generation and nurturing from multiple sources
  • Document sharing and analysis for contracts and proposals
  • Customer retention 

Rating: 

Pricing

CostaRica CRM offers various packages at different price points. You may contact info@CostaRicaCRM.com for more information about their services.

The best part about the pricing is that you only pay for how much you need.

ProsCons
A cloud-based solution, hence, will not require any maintenance or installation. Affordable and suited for small and medium-sized enterprises. Features range from sales and marketing to project and inventory management. Simple and non-elusive UI.Limited integration option with other tools, such as social media and e-commerce platforms.It can be challenging for document customization.
  1. Buffer

If you’re looking for a social CRM platform that can help you improve your social media marketing, then Buffer CRM is a great option to consider. It’s a powerful tool that can be used to manage your social media accounts, listen to your customers, track customer interactions, and improve your social media performance.

Here are some of the features:

  • Supports Multiple Social Channels
  • User-Friendly Design
  • Collaboration Tools
  • Detailed Analytics
  • Content Planning
  • Integration with Shopify

Rating: 4.3/5 (G2 Rating)

Pricing

Buffer CRM offers four plans: Free, Essential, Team, and Agency. The Essentials plan costs $6 per month per channel, the Team plan costs $12 per month per channel, and the Agency plan costs $120 per month for 10 channels. Additional channels can be added at varying costs.

ProsCons
It’s easy to use.You can manage everything from Twitter to Pinterest in one spot.For those working in teams, Buffer shines.You can get insights from detailed analytics.The free plan does not give you an idea of what the subscription is about.
  1. Hootsuite 

Hootsuite is a social media management platform that offers a variety of features, including social media listening and monitoring, social media engagement, and analytics. It is ideal for businesses of all sizes to improve their customer service, increase sales, enhance customer loyalty, and improve brand awareness.

Hootsuite helps you engage with your customers on social media by responding to comments and questions, participating in conversations, and running social media contests and promotions. This helps you build relationships with your customers and make them feel valued.

Here are some of the features:

  • Social Management
  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Social Ads
  • Campaign Planning
  • Reports & Dashboards

Rating: 4.1/5 (G2 Rating)

Pricing

Hootsuite CRM offers four pricing plans. The Professional plan costs $99 per month for 1 user and 10 social accounts. The Team plan is $249 per month for 3 users and 20 social accounts. The Business plan starts at $739 per month for 5 users and 35 social accounts. For the Enterprise plan, which offers unlimited users and 50+ social accounts, you’ll need to contact Hootsuite for pricing. These prices are based on annual billing and exclude taxes.

ProsCons
Hootsuite offers an intuitive and user-friendly platform with a clean and organized interface.Hootsuite allows you to integrate and manage your social media accounts.It enables users to schedule and automate content, ensuring regular and timely posts across channels.Some users have mentioned that Hootsuite doesn’t have many features that aren’t included in a given social media platform’s native scheduling app.Users have reported issues when switching back and forth from planner to content in the planner.
  1. Later

Later is a social CRM software that helps you manage your social media presence and grow your brand online. Later allows you to plan, schedule, and publish posts on Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn. 

You can also use Later’s LinkedIn.bio feature to drive traffic from your social profiles to your website, online shop, or blog. Later also provides analytics and insights to help you measure your social performance and optimize your strategy. With Later, you can create better content, faster and easier, and turn your followers into customers.

Rating: 4.5/5 (G2 Rating)

Pricing

Later CRM offers Starter, Growth, and Advanced plans priced at $25, $45, and $80 per month respectively. Each plan includes varying features and allowances for posts, analytics, and AI credits.

ProsCons
Useful tool for Instagram planning and scheduling.It supports the planning and scheduling of content for Instagram, as well as Twitter, Facebook, and Pinterest.Users find Later CRM to be an easy and intuitive tool for managing multiple social media accounts.Some users have mentioned that if you’re looking for the best analytics tool, Later might not be the best choice.i’s great if you manage a single Instagram profile, but might not be as effective for managing multiple profiles.
  1. Nimble

Nimble CRM is more than just a CRM. It’s a social CRM that helps you build and nurture relationships with your prospects and customers across multiple channels. Whether you use Facebook, Twitter, LinkedIn, or any other social media platform, Nimble CRM can help you connect with your audience, engage them with relevant content, and track their interactions with your brand.

With Nimble CRM, you can easily manage your contacts, pipelines, tasks, and follow-ups from one place. You can also leverage the power of social data to enrich your contacts with insights and information that can help you personalize your communication and tailor your offers. Nimble CRM also integrates with popular tools like Outlook, Gmail, Microsoft 365, and more, so you can work smarter and faster wherever you are.

Here are some of the features:

  • Live Profiles
  • Segmentation
  • Group Emails
  • Email Tracking
  • Pipeline Management
  • Today Page

Rating: 4.5/5 (G2 Rating)

Pricing

Nimble offers a Business plan that costs $24.90 per license/month when purchased annually, and $29.90 per license/month when billed month-to-month. The plan includes 25,000 contact records, 2 GB/user storage, Microsoft 365 & Google Workspace integration, and Nimble Prospector. Additional features can be added for an extra cost.

ProsCons
It’s easy to use.It integrates neatly with these platforms.It provides a 360-degree view of the digital footprint.Compared to competitors, Nimble CRM is less expensive.Nimble CRM does not offer round-the-clock live chat or phone support.Some advanced features offered by competitors are missing.
  1. Sprout Social

Sprout Social is another popular social media management platform that also offers social CRM features. It helps you manage your social media presence across multiple networks, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Sprout Social lets you create, schedule, and publish your social media content from a single platform. 

You can also monitor and engage with your social conversations from a smart inbox that filters out spam and irrelevant messages. Sprout Social’s social CRM features allow you to create and manage custom tags, notes, and tasks for your social contacts. You can also assign conversations to your team members, track their activity and productivity, and collaborate with them using chat and comments.

Here are some of the features:

  • Shared across social media channels
  • Campaign Optimization
  • Social Engagement
  • Social Ads
  • Campaign Planning
  • Reports & Dashboards
  • Monitoring and Listening Streams
  • Inbox Analytics

Rating: 4.1/5 (G2 Rating)

Pricing

Sprout Social offers three pricing plans. The Standard Plan costs $249 per month with each additional user costing $199 per month. The Professional Plan is priced at $399 per month, and each additional user costs $299 per month. The Advanced Plan is available for $499 per month, with each additional user costing $349 per month. All plans come with a 30-day free trial.

ProsCons
It’s easy to manage multiple social accounts.It connects with Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok, and WhatsApp.This unique feature helps you uncover and understand topics of interest, trends and more using artificial intelligence (AI) to comb the different social networks.You are not bound by any long-term contracts.Unlike many competitors, Sprout Social does not offer a free version.Plans start at $249 per month which might be costly for small businesses.
  1. Zoho Social

Zoho CRM is another popular social CRM platform that offers a variety of features, including social media listening and monitoring, social media engagement, lead generation and nurturing, and customer support. It is also very affordable, making it a good option for small businesses.

Zoho Social CRM also integrates seamlessly with Zoho CRM, the popular cloud-based customer relationship management software. You can sync your social media profiles, settings, and activities with your CRM data in real-time. You can also track the social interactions of your leads, contacts, and potentials in the Social Tab of Zoho CRM. This way, you can gain valuable insights into your customers’ preferences, interests, and pain points.

Here are some of the features:

  • Schedule Posts
  • Content Curation
  • Inbox Management
  • Collaboration Tools
  • Analytics
  • Monitoring
  • Respond with Zia

Rating: 4.6/5 (G2 Rating)

Pricing

Zoho Social, a social media management tool, offers several pricing plans. The Standard plan is priced at $10 per user/per month, the Professional plan at $30 per user/per month, and the Premium plan at $40 per user/per month, all billed annually. They also offer Agency and Agency Plus plans priced at $230 and $330 per month respectively. Additional brands and team members can be added at extra cost.

ProsCons
Zoho Social allows you to integrate and manage your social media accounts with ease.It enables users to schedule and publish content and even provides best-time predictions to increase your social media engagement.It has an intuitive interface that is easy to use.Zoho Social has limited options for post-approval.Its analytics and reporting features aren’t as strong as those of dedicated social listening platforms.It does not support less popular social media channels.
  1. Agorapulse

Agorapulse is a powerful social media management software that helps you take control of your social media presence. Whether you are a small business, a medium-sized enterprise, or an agency, Agorapulse can help you stay organized, save time, and easily manage your social media with its inbox, publishing, reporting, monitoring, and team collaboration tools.

But Agorapulse is more than just a software. It’s also a social CRM tool that helps you understand your community better. You can segment your audience, identify key influencers, monitor social conversations, and reward brand ambassadors. Agorapulse also provides you with insightful reports that show you how your social media strategy is performing and where you can improve.

Here are some of the features:

  • Social Media Management
  • Support for Multiple Platforms
  • Publishing Content
  • Detailed Social Media Reports
  • Power Reports
  • Shared Calendar Tool
  • Team Collaboration
  • Social Media Monitoring

Rating: 4.5/5 (G2 Rating)

Pricing

Agorapulse, a social media management tool, offers various pricing plans. The Standard plan costs $49 per user/per month, the Professional plan is $79 per user/per month, and the Advanced plan is $119 per user/per month, all billed annually. They also offer Custom solutions tailored to your business needs. 

ProsCons
Agorapulse presents all the comments, tweets, and messages received from various social media sites in a centralized dashboard.Users can easily publish content, schedule a Twitter post, and share photos on Facebook.It allows users to monitor their social media accounts and look for mentions, commentaries, and even the content or post being shared.Some users have mentioned that the pricing could be a bit high for small businesses.
  1. eClincher

eClincher is a social media management platform that helps you connect with your audience, grow your brand, and optimize your online presence. Whether you are a small business, an agency, or an enterprise, eClincher has the tools and features you need to succeed in the digital world.

With eClincher, you can easily schedule and publish posts to multiple social networks, monitor and engage with your followers, discover and share relevant content, analyze and report on your performance, and much more. You can also leverage the power of AI to create engaging posts, assist you with writing, and pick the best time to post. Plus, you can integrate eClincher with hundreds of apps and services to streamline your workflow and enhance your results.

Here are some of the features:

  • Social Management
  • Visual Calendar
  • Auto Post with Smart Queues and RSS Feeds
  • Unified Inbox
  • Reputation Management & Brand Monitoring
  • Analytics Dashboard
  • Team & Client Collaboration

Rating: 4.6/5 (G2 Rating)

Pricing

eClincher’s pricing ranges from $65/month for the Basic plan (1 user, 10 profiles) to $425/month for the Agency plan (6 users, 40 profiles). Custom pricing is available for larger business needs. All plans include a 14-day free trial.

ProsCons
Unify your social channels into one single feed.Some users have reported negative interactions with HubSpot’s customer service.Users have praised eClincher for its user-friendly interface and simplicity.Some users have mentioned that the pricing could be a bit high for small businesses.There have been some concerns about the responsiveness and effectiveness of their customer support.
  1. HubSpot Marketing Hub

HubSpot Marketing Hub CRM is a marketing software that helps you attract, convert, and retain customers. It has various features and benefits that make it a powerful and user-friendly tool for inbound marketing. 

It also allows you to publish content to social networks from the same place you build campaigns, set up keyword monitoring so you never miss a mention, and link all your interactions back to your CRM so you have contextual conversations and can report on social media ROI. With HubSpot Marketing Hub CRM, you can create a web of interconnected long-form actionable resources that captivate your audience and boost your brand.

Here are some of the features:

  • List Segmentation
  • Free CRM
  • Landing Pages, Web Pages, and Blogs
  • Automated Workflows
  • Email Analytics
  • Social Media Integration and Management
  • Paid Ad Tracking
  • A/B Testing

Rating: 4.4/5 (G2 Rating)

Pricing

HubSpot Marketing Hub offers different pricing editions. The pricing starts at $18 per month for 1,000 contacts in its Marketing Hub. However, the cost can go up to $3,600 depending on the features and needs of your business.

ProsCons
The platform is user-friendly and beautifully designed.It offers easy-to-design professional emails.HubSpot has some of the best integrations with other platforms.Some users have expressed disappointment with the number of panel limits you can have with the contracted plan.Some users have reported negative interactions with HubSpot’s customer service.HubSpot can get expensive quickly, especially if you have a limited budget.You have to pay for additional technical support, and the mandatory onboarding service is expensive.

Which Social CRM has good social media integration?

Costa Rica CRM is the social CRM that’s simply ahead of the curve. Its social media integration is so seamless and intuitive, that it’s like having a team of social media ninjas at your beck and call.

With Costa Rica CRM, you can track all of your social media activity in one place, automate your social media marketing, get real-time notifications when someone mentions your brand, respond to social media messages directly from the platform, track the performance of your social media campaigns, and generate reports on your social media activity.

Which Social CRM is best for beginners?

The best social CRM for beginners is one that is easy to use, affordable, and has the features you need to get started with social media marketing. CostaRica CRM easily qualifies for this.

Costa Rica CRM also has a number of features that make it specifically well-suited for beginners, such as a user-friendly interface, a comprehensive library of helpful articles and tutorials, and a supportive community of users and experts.

If you’re a beginner who is looking for a social CRM that is easy to use, affordable, and has the features you need to get started with social media marketing, Costa Rica CRM is the best option for you.

Which Social CRM is SMB’s?

The best social CRM for small and medium-sized businesses (SMBs) is one that is affordable, easy to use, and has the features you need to manage your social media marketing effectively. Costa Rica CRM is a great option for SMBs because it is affordable, easy to use, and has a good set of social media features.

Costa Rica CRM also has a number of features that make it specifically well-suited for SMBs, such as a focus on lead generation and nurturing, a built-in email marketing platform, and a CRM academy with training and resources to help you get the most out of your CRM.

Which Social CRM can generate leads?

The best social CRM for generating leads is one that has features that help you identify, engage, and nurture potential customers. Here is an example of how you could use Costa Rica CRM to generate leads from social media.

  1. Use Costa Rica CRM’s social media integration to track all of your social media activity in one place.
  2. Use Costa Rica CRM’s lead scoring system to identify your most qualified leads.
  3. Use Costa Rica CRM’s automated lead nurturing workflows to nurture your leads until they’re ready to buy.
  4. Use Costa Rica CRM’s built-in email marketing platform to send email newsletters to your leads.

Which Social CRM is budget-friendly CRM?

Costa Rica CRM is a budget-friendly social CRM that offers a wide range of features, including social media integration, lead generation tools, and customer relationship management (CRM) capabilities. It is also easy to use and has a supportive community of users and experts. The best part about Costa Rica is you pay only according to your needs. So visit the pricing page to learn more.

What is a Social CRM?

Social CRM, or social customer relationship management, is a business strategy that integrates social media into customer relationship management (CRM) systems and processes. 

Social CRM systems allow businesses to track and manage customer interactions on social media platforms, such as Twitter, Facebook, and LinkedIn. This includes monitoring mentions of the brand, responding to comments and questions, and engaging in conversations with customers. Social CRM systems also allow businesses to collect customer data from social media, such as demographics, interests, and feedback.

How much does a Social CRM cost?

Social CRM is no longer just for the big boys. Thanks to a new generation of affordable and easy-to-use solutions, businesses of all sizes can now reap the benefits of this powerful tool. You can expect the prices roughly according to these tiers.

  • Free
  • Low-cost (less than \$50/month)
  • Medium-cost (\$50-$200/month
  • Enterprise (over \$200/month)

The actual price of a social CRM solution will vary depending on the features and functionality you need, as well as the size of your business.

How CRM can be used in Social Media?

  • Monitor your brand mentions. CRM can help you track all of the times your brand is mentioned on social media.
  • Identify and engage with potential customers. CRM can help you identify potential customers who are active on social media.
  • Provide customer support. CRM can help you provide customer support on social media.
  • Build relationships with customers. CRM can help you build relationships with customers on social media. 

What are the advantages of CRM in Social Media?

  • Improved customer service. CRM can help businesses to provide faster and more responsive customer service on social media. 
  • Increased sales. CRM can help businesses generate more sales by identifying and nurturing leads, and by building relationships with potential customers on social media.
  • Improved customer satisfaction. CRM can help businesses improve customer satisfaction by providing a personalized and engaging customer experience on social media which in turn increases brand loyalty.
  • Reduced costs. CRM can help businesses reduce costs by automating tasks such as customer service and lead generation on social media. 
  • Deeper customer insights. CRM can help businesses gain deeper insights into their customers by collecting and analyzing customer data from social media.

What are the disadvantages of CRM in Social Media?

  • Privacy concerns. Customers may be concerned about their privacy if businesses are collecting their data from social media without their consent. It is important for businesses to be transparent about how they are collecting and using customer data from social media.
  • Complexity. CRM systems can be complex and difficult to use, especially for small businesses. It is essential to choose a CRM system that is easy to use and that meets the specific needs of your business.
  • Cost. CRM systems can be expensive, especially for enterprise-level businesses. However, there are a number of affordable CRM solutions available, making it possible for businesses of all sizes to benefit from this powerful tool.

What CRM practices should Social CRM avoid?

  • Being too salesy. Social CRM is all about building relationships with customers, not about selling to them all the time. If you’re constantly pushing your products or services on social media, people will start to tune you out.
  • Being too impersonal. Social CRM is about connecting with people on a personal level. Don’t just send out generic messages or post the same content on all of your social media channels.
  • Not responding to customers. Social CRM is a two-way street. It’s important to respond to customer comments and questions, both positive and negative. If you ignore your customers on social media, they’ll start to feel like you don’t care about them.
  • Being too intrusive. Social CRM is about understanding your customers, not spying on them. Don’t use social media to track your customers’ every move. Instead, focus on collecting data that will help you improve your products and services and provide better customer support.
  • Not being transparent. Customers want to know how businesses are using their data. Be transparent with your customers about how you are collecting and using their data from social media.

What are the things to consider in a Social CRM?

When choosing a social CRM, here are a few things to keep in mind.

  • Features. What features are important to you? Do you need a social CRM with social media monitoring, lead generation, customer support, or all of the above? Make a list of the features you need and choose a social CRM that offers them.
  • Ease of use. Social CRMs can be complex. Choose a social CRM that is easy to use and navigate. You don’t want to spend hours learning how to use your social CRM.
  • Customer support. Choose a social CRM with good customer support. You want to be able to get help quickly and easily if you have any problems.
  • Pricing. Social CRMs can range in price from free to hundreds of dollars per month. Choose a social CRM that fits your budget.
  • Integration. Does the social CRM integrate with other business systems you use, such as your CRM system, marketing automation platform, or email marketing platform? Integration can help you automate tasks and save time.
  • Scalability. As your business grows, you’ll need a social CRM that can scale with you. Choose a social CRM that offers flexible pricing plans and features that can grow with your business.
  • Reputation. Choose a social CRM from a reputable vendor. Read reviews from other businesses to get their feedback on the social CRM.




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