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The 7 Best CRMs for Facebook Leads

Corporate solutions for client management

In today’s digital landscape, Facebook reigns supreme with an impressive user base of over 2.8 billion monthly active users. For businesses, this social media giant holds immense potential to generate leads, build meaningful relationships, and ultimately drive sales. But here’s the burning question: How can you effectively manage and nurture your Facebook leads?

A CRM acts as your secret weapon, enabling you to seamlessly collect, organize, and follow up with your Facebook leads while closely monitoring their interactions and conversions. Imagine automating your marketing campaigns, segmenting your audience, and delivering personalized messages at scale.

However, not all CRMs are created equal, and when it comes to Facebook lead management, choosing the right one is crucial. That’s why we’ve done the research for you. In this captivating blog, we’ll unveil the seven top-notch CRMs specifically crafted to optimize your Facebook lead management strategy. Get ready to unlock the full potential of your Facebook leads with the power of CRM.

After carefully researching, our picks for the top 3 CRM for Facebook leads would be: 

  1. CostaRicaCRM (Best Overall CRM)
  2. Salesforce (Best CRM for Facebook-CRM combination for powerful analytics and reporting)
  3. Zoho CRM (Best CRM for Facebook integration for social profile enrichment)
  1. CostaRicaCRM

CostaRica CRM is like a magical unicorn in the cloud, offering all sorts of affordable and handy services. The team behind it consists of marketing wizards and software geniuses who work their magic to make your life easier. It’s like having your own dream team of professionals at the click of a button!

They also want you to know that they play well with others. They’re like the cool kid on the tech block who can seamlessly work with different software systems, from point of sale to inventory management and more. Plus, they’re all about flexibility – they’ll hook you up with existing extensions or even create custom ones just for you. Talk about going above and beyond. 

Here are some of the features:

  • Compliance with regulations 
  • Integration with payment gateways and accounting systems
  • Customization of workflows and fields according to your business model
  • Lead generation and nurturing from multiple sources
  • Document sharing and analysis for contracts and proposals
  • Customer retention and satisfaction



CostaRica CRM offers various packages at different price points. You may contact for more information about their services.

The best part about the pricing is that you only pay for how much you need.

A cloud-based solution, hence, will not require any maintenance or installation. Affordable and suited for small and medium-sized enterprises. Features range from sales and marketing to project and inventory management. Simple and non-elusive UI.Limited integration option with other tools, such as social media and e-commerce platforms.It can be challenging for document customization.
  1. Salesforce 

Salesforce is a CRM giant and you’ll be delighted to know that Salesforce CRM seamlessly integrates with Facebook leads. By connecting your CRM or customer system with Facebook, you can effortlessly follow up with your leads. Rest assured, Facebook supports smooth integrations with Salesforce.

They are also capable of integration with Facebook lead ads, a convenient type of Facebook ad that enables users to submit their contact information within the app itself. By utilizing this feature, businesses can effectively generate more leads and boost conversion rates.

Here are some of the features:

  • Contact Management
  • Lead Management
  • Sales Forecasting
  • Reports and Dashboard
  • Mobile Compatibility

Rating: 4.3/5 (G2 Rating)


The pricing of Salesforce CRM depends on the solution and edition you choose, and it ranges from $25/user/month to $300 /user/month for Sales Cloud and Service Cloud, and $1,250/month/account for Marketing Cloud Account Engagement.

It is a cloud-based platform that requires fewer IT resources to set up and maintain.They offer products and features for various business needs and industries, such as sales, customer service, marketing, analytics, and more.Provides various channels and resources for customer support.It is more expensive than some of its competitors.It is a powerful but complicated platform that may require a steep learning curve.It has a user interface that may not be very intuitive or user-friendly for some users.
  1. Zoho CRM

Zoho CRM offers a helpful Facebook integration feature that can assist you in converting Facebook leads into sales within your CRM platform. By connecting the Facebook profiles of your leads and contacts to your CRM account, you can conveniently keep track of all the conversations happening online.

Through their integration with Zoho Social, you don’t have to export leads from your Facebook lead campaigns. Every time you acquire a new lead from your Facebook marketing activities, it’s automatically saved to your CRM database along with contextual information, like which campaign the lead came from.

Here are some of the features:

  • Integration with construction data providers
  • Construction project management
  • Omnichannel communication
  • Invoicing and billing
  • Resource management

Rating: 4.0/5 (G2 Rating)


Zoho CRM has five pricing editions, ranging from $0 to $52 per user per month, depending on the features and functionalities. You can also try Zoho CRM for free for 15 days before you buy a plan.

They offer a free plan that includes basic features.It has over 500 extensions available that let you integrate with other apps.It has a clean smartphone interface for mobile CRM. AI features are only available on top-tier plans.Reporting can be improved, as some users have reported that it is not very user-friendly or customizable.Customer support can be inconsistent, as some users have experienced delays or unresponsiveness from the support team.
  1. HubSpot CRM

Hubspot CRM offers an amazing feature that allows you to effortlessly capture Facebook leads. By seamlessly connecting your Facebook Ads Accounts to HubSpot within the ads settings, you can unlock a whole new level of lead generation. Once you grant authorization to Facebook in the settings, all the fresh leads generated from your Facebook Ads will be automatically synced with HubSpot. It’s like having a dedicated team of professionals working tirelessly behind the scenes to ensure every lead is captured and organized for your convenience.

Here are some of the features:

  • Inbound Marketing
  • Pipeline management
  • Contact management
  • Email and communication tracking
  • Solutions architecture design accreditation

Rating: 4.4/5 (G2 Rating)


HubSpot has a free plan that you can use with limited features and support. If you need more functionality and assistance, you can upgrade to one of the paid plans, starting from $50 per month.

It is a well-designed product which is easy to use. It has excellent built-in support.It is an all-in-one platform. It can be expensive.Limited customization options are available. Has a complex pricing structure.It takes effort to set up and use HubSpot.
  1. Agile CRM

One way is to use the Facebook integration widget in Agile CRM. It conveniently lets you pull their Facebook profiles into the CRM, so you can customize your communication and impress them with your knowledge of their interests and preferences. It’s like having a crystal ball to understand your contacts better!

Another way is to use Zapier to connect Facebook Lead Ads and Agile CRM. Zapier is a tool that lets you automate workflows between different apps.

Here are some of its features:

  • Gamifies the sales process
  • Very adaptable to calling 
  • Contact management
  • Marketing automation
  • Web and email tracking
  • Social suite
  • Helpdesk

Rating: 4.0/5 (G2 Rating)


Agile CRM offers four pricing plans: Free, Starter, Regular, and Enterprise. The Free plan is for up to 10 users and includes basic features. The Starter plan costs $8.99/user/month and adds more features. The Regular plan costs $29.99/user/month and adds advanced functionalities. The Enterprise plan costs $47.99/user/month and includes additional premium features.

It is an all-in-one platform that integrates sales, marketing and service functions in one place.It is affordable and offers a free plan for up to 10 users with no time limit.It is cloud-based, mobile-ready, fast and simple to use.It has some limitations on the number of contacts, emails, plugins and integrations in each plan.It has some issues with customer support responsiveness and quality.It has some bugs and glitches that affect its performance and usability.
  1. Freshsales

Their Facebook lead ads integration offers a seamless solution for effortlessly capturing leads from your Facebook forms directly into your CRM. With just a few clicks, you can connect your Facebook account with our CRM using the convenient “Connect Facebook account” option. This streamlines the lead generation process and ensures that no potential customer slips through the cracks.

Additionally, leverage the power of Facebook forms and Zapier to further enhance your lead-capturing capabilities and ensure no opportunity goes unnoticed.

Here are some of its features:

  • Multiple pipeline management
  • 2000 bulk emails/user/day
  • 10 sales campaigns/user
  • 50 intelligent workflows
  • Advanced Reporting
  • Advanced CRM customization
  • Territories and lead assignment
  • Advanced lead scoring

Rating: 4.5/5 (G2 Rating)


Freshsales CRM offers several pricing plans: Growth ($15/user/month, billed annually), Pro ($39/user/month, billed annually), and Enterprise ($69/user/month, billed annually). The Growth plan is free for up to 3 users. Each plan offers a different set of features to cater to businesses of different sizes and requirements.

Extensive customization options.Integration with just about any software.An AI-powered lead scoring system.Excellent reporting with a comprehensive dashboard and analytics platform.Intuitive, customizable interface.Mobile app with voice note features.The free plan doesn’t include reporting.Determining which is the best plan can be time-consuming.Lead generation tools are only available with the Enterprise plan.Fewer third-party integrations than competitors.
  1. Zendesk Sell

When it comes to finding the perfect CRM for managing Facebook leads, Zendesk Sell is an exceptional option. This innovative platform offers a wide range of features that effortlessly capture, organize and cultivate leads from Facebook. 

In addition, AI writing assistants offer robust analytics and reporting features to empower businesses with valuable insights into their leads. This enables them to optimize their marketing campaigns effectively and make data-driven decisions for better results.

Here are some of its features:

  • Call tracking and recording
  • Email tracking
  • Calendar integration
  • Fully-featured mobile CRM
  • Apps and integrations (pre-built)
  • Pre-built sales dashboards
  • Onboarding and adoption resources

Rating: 4.2/5 (G2 Rating)


Zendesk Sell offers four different pricing plans: Starter ($45 per seat, per month), Professional ($95 per seat, per month), Enterprise ($145 per seat, per month), and Elite (custom pricing).

Lead scoring and lead management, pipeline management and pipeline visibility.Great pricing options. Integration with Zendesk support for an end-to-end customer experience.Limited sales features It is on the expensive side of the sales CRM spectrum while not offering much to make up for it.Lacking customization options.

Which CRM has the best Facebook integration?

There are many CRM systems that offer Facebook integration, but the best one for you may depend on your specific needs and preferences. The best CRM overall is CostaRica CRM(shocker!). Seriously, we offer everything and more for a CRM, for Facebook integrations, your leads seamlessly are one with the CRM. They are capable of taking feedback, setting reminders, and searching for potential clients. Visit our homepage to get in touch with us. 

How can CRM help in Facebook Integration?

If you’re tired of manually juggling your customers and prospects like a circus performer, fear not! With a CRM system, you can integrate your Facebook lead ads seamlessly. It’s like having a personal assistant who retrieves all your leads, without the hassle of doing it yourself! It is highly recommended to connect to a CRM system as it offers several advantages. By doing so, you can easily access all your new leads in one centralized location, eliminating the hassle of downloading a new CSV file every time you want to view your leads’ information. This streamlines your workflow and ensures that you have up-to-date and organized data at your fingertips.

What are the advantages of CRM for Facebook Integration?

Using CRM for Facebook integration can be a wild ride, like riding a roller coaster. It has its ups and downs, just like any other love-hate relationship. But hey, it all depends on how you handle it and what you’re aiming for. Here are some of the possible pros:

  • You can save time by automating the process of capturing and managing leads from Facebook, without having to manually download or upload data between different platforms
  • By promptly responding to new leads, you significantly improve your chances of converting them into valuable customers. Additionally, sending confirmation emails to verify their interest and intent is a proactive step towards building trust and engagement with potential clients.
  • By using a single system, you can effortlessly engage with your customers or prospects on Facebook. Whether it’s through ads, pages, messenger, or custom audiences, this integrated approach ensures consistent and personalized communication across all channels.

What are the disadvantages of CRM for Facebook Integration?

Now we discuss the downs. Here are some of the possible cons: 

  • You may lose control over your data if you rely too much on a third-party platform like Facebook. You may also face privacy or security issues if your CRM system is not compliant with Facebook’s terms and policies.
  • It’s important to remember that relying solely on Facebook for leads and customers may limit your potential. By diversifying your marketing efforts across different channels and platforms, you can reach a wider audience and avoid alienating those who prefer alternative mediums.
  • You may spend more money on integrating your CRM system with Facebook, especially if you need to use additional tools or services like Zapier. You may also incur higher costs for running ads or campaigns on Facebook

What CRM practices should Facebook Integration avoid?

Some of the CRM practices that you should avoid with Facebook integration are:

  • Ignoring your leads. If you integrate your CRM system with Facebook, you should make sure that you follow up with your leads promptly and effectively. Don’t let them sit in your CRM system without any action or communication.
  • Spamming your contacts. If you use your CRM system to send messages or emails to your Facebook contacts, you should be careful not to spam them or annoy them with irrelevant or excessive content. You should also respect their preferences and opt-out requests, and comply with Facebook’s terms and policies.
  • Relying solely on Facebook. If you use Facebook as a source of leads or customers, you should not neglect other channels or platforms that may also be effective for your business.

What is the role of CRM in Facebook Integration?

Facebook integration plays a crucial role in helping businesses cultivate and nurture meaningful relationships with their customers. By seamlessly integrating your CRM system with Facebook, you gain the ability to effortlessly retrieve and effectively manage leads generated through your engaging Facebook lead ad campaigns. As soon as a form is completed, the leads are automatically sent to the CRM system. This integration not only allows for efficient follow-up but also increases the chances of converting those leads into customers at a higher rate.

How much does a Facebook CRM Integration software cost?

The cost of a Facebook CRM integration software may vary depending on the CRM system you choose, the plan you subscribe to, and the features you need. Each CRM has its own fancy pricing structure that can make your head spin. You might find yourself paying as little as $14 or shelling out up to $50 per month for a user. It’s all about what bells and whistles you’re willing to pay for – fancy features or just the basics? The choice is yours!

What are the things to consider in a Facebook CRM Integration software?

When diving into the world of Facebook CRM integration software, keep these things in mind. Think of it as your checklist for a successful and smooth sailing experience:

  1. Compatibility: Ensure that the CRM software you choose is compatible with Facebook and can be easily integrated.
  2. Features: Look for a CRM software that offers the features you need to manage your leads effectively, such as lead capture, lead management, and lead nurturing.
  3. Ease of use: Choose a CRM software that is user-friendly and easy to navigate, so that you can quickly and easily manage your leads.
  4. Scalability: Consider the scalability of the CRM software, so that it can grow with your business and continue to meet your needs as your business expands.
  5. Support: Look for a CRM software that offers good customer support, so that you can get help when you need it.

What is Lead Management System?

A Lead Management System is a handy software tool that helps businesses stay on top of their sales leads. It’s designed to make it easier for businesses to capture, organize, and manage leads from different sources like web forms, social media, and marketing campaigns. Lead Management Systems typically include features such as lead capture, lead qualification, lead distribution, lead nurturing, and lead tracking. These features help businesses to effectively manage their leads, ensuring that they are followed up with in a timely manner and that no potential sales opportunities are missed.

How do I connect Facebook Leads to a CRM?

To connect Facebook Leads to a CRM, you can follow these 4 simple steps:

  1. Go to your Facebook Page and click on Publishing Tools.
  2. Click on All Tools and select Instant Forms.
  3. In the CRM Setup section, type the name of the CRM system you would like to use into the search bar.
  4. When the name of your CRM system appears, there are two possible scenarios you may encounter:
    a. Connect From Website: If the CRM system you’ve selected has a Connect from Website link, you’ll need to click it and follow the directions on the CRM provider’s website to complete the integration. After you’ve completed the steps and are connected to the CRM system, you’ll be able to retrieve new leads directly from the CRM system itself.
    b. Connect: If the CRM system you’ve selected says through Zapier and has a blue Connect button, you’ll need to click Connect in order to connect to the CRM system. After clicking Connect, you’ll be able to integrate with the CRM through the Zapier connection by following these instructions.
  5. After connecting to your preferred CRM system, visit the CRM website or application to view and manage your leads. You will still be able to download lead data through Facebook if needed.

If you have customized your access permissions(in Lead Access Manager), you will need to assign permissions to the CRM system before leads will appear there.

How do I get leads from Facebook to CRM?

If you want to get leads from Facebook directly into your CRM system, you’ll need to connect the two. We’ve already outlined the steps in my previous sub-section, so just follow those and you’ll be good to go! Once your CRM system is connected to your Facebook account, leads will be automatically sent to the CRM system when a form is completed. This means that when someone fills out a lead form on Facebook, their information will be automatically sent to your CRM system.

Does Facebook have a CRM?

No, Facebook doesn’t have its own fancy CRM system. But, Facebook does give businesses the power to connect their existing CRM systems with their Facebook account. This way, you can handle and keep tabs on all those leads coming in from your fabulous Facebook lead ad campaigns. 

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